Someone said that the goals are reached with a constant commitment and passion

We believe that the true strength of a Company is in people’s hearts, the ability to increase their professionalism, constructive relationship with customers in the full understanding of all needs, even the more special. Verde Idea® since 1990 has this belief, thinking of a woman with “character” and realizing for her the ideas of international “pret a ‘porter”.

Collection

About us

Azienda

1990

Foundation
Adriana Paglieri, after almost twenty years of experience as top manager for a famous fashion Company decided to start her own business and so she founded her company established in Alba, in the heart of the beautiful “Langhe” area, known throughout the world for its culinary tradition and head office of the world's industrial giants such as “Ferrero Spa” (Nutella). The company found the support on loyal collaborators and hardworking employees that give it the push to start an ambitious project and implement her own business.

Azienda

1995

Market focus
The company was initially born as classic women's clothing but over the years has founded its identity with the brand “IDEA PIU”, created to respond to a steadily increasing market demand in plus-size fashion market and soon became a leader in this field.
IDEA PIU as a young, dynamic and modern woman, looking for a Brand that can enhance her body and highlight her shapes without sacrificing fit, fashion and quality.

Azienda

2006

Sales growght
The passion for the job, the relationship with the people and the continued commitment, lead the company towards a steady growth. The IDEA PIU Brand reflects the quality and beauty of the Made in Italy and over the years the company acquires more and more experience in terms of fit, fashion and trends content. The drivers of business success lie in the long-term vision of the projects, the ability to establish proactive relationship and the ability to satisfy customers.

Azienda

2012

New generation and innovation
In corporate management comes the new generation that brings innovation and a new and positive push towards the global market; The IDEA PIU distribution grows in the world market and are systematically added new markets including Germany, Belgium, Greece, Russia and the USSR. The company's strategy is to strengthen and increase the sales network and carry worldwide the Made in Italy of IDEA PIU.

News

21 Jul
2014

Cover by IDEA PIU on the Italian Magazine “Donne con le CURVE” #5

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08 Jul
2014

Presentation of S / S 2015 at DUSSELDORF FashionHouse

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20 Jun
2014

S/S 2015 preview in TOKYO-MODAPRIMA

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29 Apr
2014

IDEA PIU in diretta tv su RAI 2

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16 Apr
2014

(Italiano) IDEA PIU su “GIOIA” Magazine

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Contacts

Contact us

VERDE IDEA di Adriana Paglieri & C. Snc
Via Alba-Cortemilia n° 70 Frazione Ricca
12055 Diano D’Alba (CN) - ITALY
P.IVA / VAT IT02696540042
Tel. +39 0173 612414 - +39 0173 612390
Fax. +39 0173 61 25 01
Cel. +39 331 10 29 010