Someone said that the goals are reached with a constant commitment and passion

We believe that the true strength of a Company is in people’s hearts, the ability to increase their professionalism, constructive relationship with customers in the full understanding of all needs, even the more special. Verde Idea® since 1990 has this belief, thinking of a woman with “character” and realizing for her the ideas of international “pret a ‘porter”.


About us



Adriana Paglieri, after almost twenty years of experience as top manager for a famous fashion Company decided to start her own business and so she founded her company established in Alba, in the heart of the beautiful “Langhe” area, known throughout the world for its culinary tradition and head office of the world's industrial giants such as “Ferrero Spa” (Nutella). The company found the support on loyal collaborators and hardworking employees that give it the push to start an ambitious project and implement her own business.



Market focus
The company was initially born as classic women's clothing but over the years has founded its identity with the brand “IDEA PIU”, created to respond to a steadily increasing market demand in plus-size fashion market and soon became a leader in this field.
IDEA PIU as a young, dynamic and modern woman, looking for a Brand that can enhance her body and highlight her shapes without sacrificing fit, fashion and quality.



Sales growght
The passion for the job, the relationship with the people and the continued commitment, lead the company towards a steady growth. The IDEA PIU Brand reflects the quality and beauty of the Made in Italy and over the years the company acquires more and more experience in terms of fit, fashion and trends content. The drivers of business success lie in the long-term vision of the projects, the ability to establish proactive relationship and the ability to satisfy customers.



New generation and innovation
In corporate management comes the new generation that brings innovation and a new and positive push towards the global market; The IDEA PIU distribution grows in the world market and are systematically added new markets including Germany, Belgium, Greece, Russia and the USSR. The company's strategy is to strengthen and increase the sales network and carry worldwide the Made in Italy of IDEA PIU.


21 Jul

Cover by IDEA PIU on the Italian Magazine “Donne con le CURVE” #5

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08 Jul

Presentation of S / S 2015 at DUSSELDORF FashionHouse

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20 Jun

S/S 2015 preview in TOKYO-MODAPRIMA

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29 Apr

IDEA PIU in diretta tv su RAI 2

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16 Apr

(Italiano) IDEA PIU su “GIOIA” Magazine

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    Contact us

    VERDE IDEA di Adriana Paglieri & C. Snc
    Via Piana Gallo, 34
    12060 Grinzane Cavour (CN) - ITALY
    P.IVA / VAT IT02696540042
    Tel. +39 0173 231157